Analysis: Gary O'Donoghue, BBC News, Des Moines, Iowa
The launch of Hillary Clinton's campaign for the presidency was meant to be low-key. It was meant to reflect the idea that it was all about ordinary Americans and the everyday concerns of the middle class.But whether she likes it or not, Mrs Clinton is a huge name in politics and reinventing herself as the embodiment of change won't be easy.
True, she is unlikely to face any stiff competition from her own side for the nomination, but Republicans have been unrelenting in their attacks on her and that will only increase.
She will also have to find a convincing vision for America that will capture the imagination of the voters. Elections are usually about the future and Mrs Clinton has to prove that she's not all about the past.
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