Unilever owned personal care brand; Dove has unveiled a brand new #ChooseBeautiful campaign (for women to feel good about themselves).
Dove
is known to unveil periodic campaigns for women to get more comfortable
in the own skins, over the years they have released a lot of campaigns
to help the average woman's self esteem.
The #ChooseBeautiful
campaign was launched as a result of a study by the personal brand
(Dove) that about 96% of women wouldn't describe themselves as beautiful
as they would rather choose to describe something about them is
beautiful.
The short video essentially encourages women to feel
more confident and actively choose to feel beautiful, using a visual
demonstrative 'poll' for the women.
In a statement released for the campaign, it was stated that, “women
make thousands of choices each day — related to their careers, their
families, and, let’s not forget, themselves, feeling beautiful is one of
those choices that women should feel empowered to make for themselves,
every day...."
Watch the video and share which 'entrance' you would walk through.
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