Samsung is playing down a report
that its new flagship phone - the Galaxy S6 Edge - is "just as bendable"
as Apple's iPhone 6 Plus and breaks completely at a lower pressure
point.
The allegations have been made by a company that sells smartphone protection plans.Samsung said that the results "may mislead consumers" and called on the firm to carry out a revised test.
But one expert said it highlighted the danger of mocking a competitor.
Last September, at a time when there were multiple reports that the new iPhone's aluminium shell left it prone to damage, Samsung posted a tweet stating that its own Edge phablet was "curved, not bent".
Then in February, at the S6 Edge's launch event, Samsung's mobile division marketing chief paused for applause and laughs when she boasted about the new handset's design in a presentation containing several comparisons to Apple's models.
"Not only does [the glass] look great but it's super tough - in fact, it's the toughest in the market," said Younghee Lee.
"Also the special metal that we use is 50% stronger than the metal in other high-end smartphones.
"My first language may not be engineering, but I do know that this [is] tough [and] will not bend."
Samsung is not the only company to have exploited criticism of Apple.
HTC and LG also posted tweets at the height of last year's controversy, with LG going so far as to mark one of its posts with the hashtag #bendgate.
Apple later said that damage to the iPhone 6 Plus would be "extremely rare" during normal use - a similar point now made by Samsung about the S6 Edge, which goes on sale in the US and UK next week.
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